Pinterest is an American social media network that allows sharing and discovery of information via images. Some may describe it as a giant web based bulletin board. Users can post images of products, services and projects which others can visually discover, based on their individual interests. One may think of it as a search engine like Google but instead of seeing links to information, you see images instead, these are known as “Pins”. Towards the end of September 2019 Pinterest reportedly had 322 Million monthly active users.
With this number in mind as well as the fact that Pinterest now has over 175 billion Pins it can be used as an excellent marketing tool for your brand or business or simply to get your website or blog post out there to the masses. However, considering the sheer number of users and that there are 1.5 million businesses already on Pinterest, you will need an optimised strategy to stay ahead of the game and make more people see your content rather than your competitor’s. You do this by implementing and improving your Pinterest SEO.
In this article we share with you some tips to improve your SEO (Search engine Optimisation) on Pinterest.
Pick the Right Username
Simply put, your Pinterest Username and URL is your identity on the site, so make sure you choose something that people will remember, make it something catchy but also something that represents you or your brand and is clear. There are also many name generators out there like this one that can help to give you some ideas.
Verify your website
Verified websites rank better on Pinterest, and will also unlock a host of useful features such as analytics, statistics for your images, the ads program and other cool things. Do you have a WordPress site? If so you can find instructions on how to verify it here. You can also check out this article here or the Pinterest help section here.
Make sure you Optimise your boards
Your boards should be attractive, interesting and neatly organised, think of a grocery store where all the products on the shelves are cluttered – you will be confused and unlikely to find something you are looking for and shopping won’t be an enjoyable experience. In the same way, you want your boards to be appealing to other users so that they can easily find what excites them and keep them coming back for more.
Pin frequently and consistently
Put it on your calendar and Pin interesting content at least 3 to 4 times a week if not more. Remember, it is not about spamming with content but frequently pinning great quality content that appeals to your niche.
Focus on quality of content and Pin size
Aim to set yourself apart from others, after all this is a visual space so make sure your images are relevant, high quality and eye-catching. Ensure your Pins are the right size, Pinterest suggests 600 x 900 pixels with 2:3 aspect ratio is ideal. Also remember vertical pins will be favourable on Pinterest and especially on mobile devices. Have a look at this article for the best Pinterest image sizes. You can also use this cheat sheet to assist you.
As Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.William A Foster, attributed, Igniting the Spirit at Work: Daily Reflections
Focus on descriptions and Avoid #hashtags
Your description will help people search for your image. Have a thoughtful and meaningful description that describes your image in detail, not spending sufficient time on your descriptions is a rookie mistake and one that could cost you repins. As for hashtags, avoid them, they are not as useful on Pinterest as they are on Facebook or Instagram.
Do your homework on Keywords
Try searching on Pinterest, look at the auto suggest and see what is coming up. Gather inspiration from these and use keywords that are relevant to your Pins. This may be the easiest most efficient way of doing it! Remember, the right keywords will take your Pins a long way, so take your time and do your research.
We hope this article helps you improve your Pinterest skills and SEO for Pinterest. Please comment below to let us know if you enjoyed this article and found it useful.